One telecommunication giant in Africa, MTN Nigeria is about to launch Rich Communications Services (RCS) Business Messaging (RBM) Services in partnership with Google and Dotgo.
RBM is a service that will allow businesses to integrate rich media and chatbots into Google Messages communications.
What does that actually mean?
The new service is powered by Dotgo’s MaaP (Messaging-as-a-Platform) and is integrated with the Google Jibe RCS platform for business messaging.
As a partner, MTN would leverage the services provided by Dotgo such as the RCS APIs, chatbot directory, billing, payments, reconciliation, and more, to drive monetisation from RCS.
According to research, RCS is available globally and has over 700 million active daily users.
What these collaborators think
“As Nigeria’s largest carrier, MTN is all set to onboard brands that can reach out to a vast majority of Nigerian customers and delight them with a user experience like never before, to boost lead generation and conversion rates. This is a great opportunity for brands to connect with the end consumers of Nigeria for sales and support,” says Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria.
“We are delighted to work with MTN to help bring RBM to their customers. With the highest number of subscribers in the region, RBM services on MTN will be a game-changer,” says Juliet Ehimuan, Country Director, Google Nigeria.
“Dotgo has excelled once again as one of our top partners for monetising RBM with mobile operators.”
“The launch of RBM by MTN will accelerate adoption of RBM by brands in Nigeria. With the launch done, we will be working with MTN and Google to help CPaaS providers and brands in Nigeria to upgrade and incorporate RBM into their business applications,” says Dr. Inderpal Singh Mumick, CEO, Dotgo.
Google released the RCS messaging standard through the default Android texting app Messages by Google in November 2020. Meta’s WhatsApp has been offering business solutions since 2018, with a vastly updated Business API announced at the 2021 F8 developer event.