African tech startup digitizing home chores in Lagos, Eden Life has raised a seed round of $1.4 million to cover up more market share, bringing its total investment to $2 million till date.
The seed round was led by LocalGlobe, Future Africa, Samurai Incubate, Village Global, Rising Tide Africa and Enza Capital which are mostly Africa focused venture capital firms.
Eden Life app allows users to outsource their laundry, house cleaning and meal delivery to the vetted professionals, called “gardeners”.
Speaking on their investment in Eden Life, Remus Brett, LocalGlobe general partner, said: “We fell in love with Eden Life’s vision for the future of home services in Africa. The combination of this advantage with a core team who has proven experience building African tech to unrivalled levels sets Eden Life on an exciting path of growth.”
Founded in 2019 by three ex-Andela team members, Nadayar Enegesi, Prosper Otemuyiwa and Silm Momoh, on a $600,000 pre-seed round from friends and family, to target too busy to juggle house chores with their jobs, especially those in the tech space in Africa.
The Eden Life Idea
According to Enegesi, Eden Life’s CEO, who relocated from Canada to co-found Andela, Eden Life was founded to help improve people’s lives even as they struggle with hectic Lagos realities. Enagasi himself, who usually had long hours of work, had a frustrating experience hiring people to take care of his home.
“It was difficult at first finding trained people who could handle house chores properly,” he told TechCabal in an interview. So he and his co-founders built Eden Life not only to help people manage their house chores but use well-vetted and well-trained professionals in doing that.
Eden’s users pay an average subscription of ₦42,000 ($100) monthly to either access a daily food delivery plan, weekly cleaning or bi-weekly laundry plan. Eden Life reportedly has over 600 users with a 92% monthly retention rate and over 70% of new users onboarded via referrals. The company said it has delivered over 60,000 services since its launch.