Every year towards the Christmas season, many top organisations around the world organise Christmas Carol. This season has earned so many big organisations more money, increase their customer base irrespective of the founder faith or religion. How small businesses can adopt the Christmas Carol marketing strategy will be the focus of this post.
How can small businesses also take their cake from the Christmas Carol strategy?
MAKE IT SMALL AND GROW WITH IT
Big companies spend millions on setting up Christmas Carol and it requires lot of planning and strategy. As a small business, make it small and in fact spend so small on it. You don’t need a hall or hire choirs to sing, just combine your team and practice the popular Christmas Songs in your office and grow with that mindset every year. If it is a one team business, make a small video of yourself with Christmas costume.
MAKE IT COLOURFUL AND MAKE A VIDEO OF IT
This is very important. The marketing strategy comes from the colour which is the source of the attraction and its availability in digital format. No matter how small your company Christmas Carol is, a video of it must be available for consumption. The Christmas Carol materials are very cheap and you can manually make your own.
MAKE SURE IT IS WELL EDITED
The beauty lies in the creativity of the digital format of the Christmas Carol. The songs must be sweet and well practiced and musical instrument must not have a set back. Most importantly, the digital format e.g videos and images must be well edited with the company brand and information on it.
This draws public attention towards the business and will increase the customer base of the company.
MAKE IT AVAILABLE EVERYWHERE ON THE INTERNET
Yes, it is a marketing strategy. I saw Heir Holdings, GTBank, Channels TV and lot of companies Christmas Carol online. They don’t just make the happy of it, they use it as marketing strategy to drive their businesses. Christmas as a yuletide event draws lot of traffic as many people want to buy and sell one thing or the other.
So as a small business, make your Christmas Carol available everywhere on the internet ranging from social media, youtube, search engines etc.
REPEAT IT EVERY YEAR
Yes! Consistency is key and it shows your small business is growing. So, since Christmas Carol is yearly event, your small business must consistently follow it with Christmas Carol every year provided you are starting now.
So, are you set for this year Christmas Carol in your business? Then follow the strategy and come up with one, share on the internet and tag @stackpreneur